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Popular touch "Star Shoes" Why not the same as NIKE 2006-01-23 08:19:05 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [source: Chinese shoes network cnxz] Print & nbsp; Close & nbsp; "hook" to where Where is bright & nbsp; & nbsp; & nbsp; & nbsp; When it comes to sports brand, we have to mention a pioneer in the world of sports brand leader - Nike (NIKE) and Adidas, over the years, they represent much more than a sports brand, is simply a sign of success, and loved by the world of sports enthusiasts. In contrast, our domestic public "star card" ads handwriting is quite substantial, sports sponsorship can not say much, but why not create a Chinese Nike do? Our domestic sports brands and world-class brands such as Nike, the Gap Where is it? & Nbsp; First, exaggerated advertising claims, a single marketing strategy & nbsp; & nbsp; & nbsp; & nbsp; China brand sports shoes, please do the image of celebrity endorsements, contribute through celebrity, raising concern, and then reach for the brand image recognition, which is understandable. But the lack of stars and sports between the brand intrinsically linked, so that the brand promotion and dissemination seem weak, advertising fits, highlighting the brand is no personality, exaggerated advertising claims, can not effectively communicate with target groups, it is the reality of the problems. Maybe some people think that the successful use of Nike brand sports stars for its endorsement, dissemination of different products Nike, Nike advocate the spirit of different periods. In fact, on the one hand by the success of the Nike brand of professional athletes influence the market, on the other hand directly to consumers to carry large brand communication activities. The most impressive than Nike's "soar Jordan," the advertising communication, advertising mainly Nike Jordan when Jordan shot in the air action, the advertising slogan is "Who says men do not mean to fly", the picture has become Jordan's wonderful portrayal of Jordan, who embodies the vitality, hope, superb technology and exciting sports spirit. He became a world hero adolescent mind, Nike Jordan also set up shop counters, playing classic NBA game on the big screen, the store hung a huge leap in the air Jordan poster, in order to fully display the "FT Jordan" image , to communicate with customers, "soar Jordan" Listing the first year hit $ 100 million in sales success, high-end basketball shoes, Nike quickly became the leading product, "FT Jordan" soar up in the market. & Nbsp; Ni cheap jordans ke always makes trademarks appearing in the ranks of winners and scenes, not only to improve the Nike brand's reputation, but also to create emotional or self-expressive benefits, deep excavation sport emotion implied from the outset Nike is one of the secrets of miracles, thus creating a "hook" to where where bright brand association. Look domestic "star shoes" of advertising is not effectively establish the intrinsic link between sports and sports brands, some brands invited singers, movie stars for the brand endorsements, although the creation of a fashion, but the lack of sports brand of professional and sports; sports brand, although some sports stars cheer, but the lack of substantial brand support, appears to lack confidence, it can not have a strong impact and appeal. & nbsp; & nbsp; & nbsp; & nbsp; Second, the lack of an effective brand strategy planning & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; a clear brand identity must be deep, organized, in order to guide the development and implementation of brand communication and outreach activities, it will not contradictory and vague information communicated to consumers, Unfortunately, those markets "star shoes" There are too many blind, unintelligible brand, they advocate function, enthusiastic promotion or aimless flock to sports channels, these are the lack of performance of the brand strategy planning. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; while Nike and Adidas but had to clear their brand recognition is based, but they also continue to review and strengthen brand recognition, in order to make the brand strategy more effective. When Nike and Adidas every perk up from the downturn, we are the first to examine the core brand strategy, redefining brand recognition. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike in 1983 after the crisis, began to decline, but later, when Nike want revival to begin re-identify the brand, what Nike mean? Sports, athletics level, technology-based innovation performance action sports shoes, to top athletes and sports enthusiasts advantage of experience. Company redetermination Nike exactly "what" and "not", Nike is not casual, casual shoes, basketball shoes should be. Jordan is the protagonist of the brand strategy implementation, as well as the re-emergence of Nike spokesperson. Nike in the United States NBA powerful era, along with the rise of basketball hot, start a new campaign as. After 3 years of difficult period, Nike has finally become a $ 1 billion company. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Cheap foamposites for sale But now the domestic sports brands are still simple fashion modeling, when gweat want to make a comeback, and not really making the licensing process research gweat gain and loss, gweat redefined brand identity cards, just to cite a star banner, triumph, our "star shoes" are really the study of some of the brand strategy planning. & nbsp; & nbsp; & nbsp; & nbsp; Third, lack of technology innovation, & nbsp; functional benefits not strong & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; a strong brand needs the support material, not just driven by emotional appeals and promotion, there is no technological innovation, we can not go beyond competition, unable to keep the brand lasting advantage. Nike and Adidas from the outset to form a traditional product innovation, they create exciting products, provide real functional benefits, advanced technology is strong support for each brand vigorously propagated. This not only created a miracle for professional sports athletes, but also created a leadership brand. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas has more than 700 patents. The world's first pair of skates also born in Adidas, its spikes screwed type is also a very revolutionary concept. Later, the high level of innovative premium brand Adidas Equipment, it is used Feet & nbsp; You & nbsp; Wear technology. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike "soar Jordan" is not a simple image on winning, but Nike "air technology" showcase Nike's philosophy is to bring better technology and better performance . & nbsp; technology is weak is a common problem of domestic sports brands, the majority of corporate R & D in the "inclusive" imitation phase, but the lack of professional sport as sneakers style is similar, a lot of color, but no professional features, no provide clear functional benefits, so the brand is still relatively fragile, build brand now also whitewash, inevitably guilty, poor ability to resist risks. & nbsp; & nbsp; & nbsp; & nbsp; Fourth, the product line is too long, lack of professionalism and leading products & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; optimal length and width of the product line is the brand management of important issues. Domestic sports brand product variety, style very much, style similar, are sports shoes, lack of product line width, that is a professional targeted. & Nbsp; Let's take a look at the Nike jogging shoes, basketball shoes, football shoes, tennis shoes and multifunction shoes, and then extended to all professional sports apparel and sports-rela jordan shoes online sale ted products. And Nike, also good characteristics of the decision-series products, and create a subsidiary brand (also called "silver bullet") to redefine the interests of the brand, has been using as a change or support the parent brand image tool, driving the whole promotion product line. & nbsp; Looking at the current domestic sports brand of professional is not strong, more casual sense, does not give a more intense sports brand sports vitality, most brands do not divide specialty products. Anta please endorsement Kong Linghui its Anta embarked on the road to success, and now can be described as a rising star, but not much professional content ANTA brand, its brand advantage is also extremely vulnerable. If you let the Chinese team to wear Anta ANTA products, should be more support for ANTA brand. Currently, Anta and extends to sports bags, also do some sports sponsorship, increase communication efforts, and actively building channels, but to create sports brand, the need to make a difference in the professional field. Equipment of high standard, is the use of Feel & nbsp; you & nbsp; wear technology. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; five sports brand sponsorship, lack of comprehensive communication with the target groups & nbsp; & nbsp; & nbsp; & nbsp; sports brands and sports events has the inherent linkages sports brand sponsorship of sporting events has really gone beyond the meaning of sponsorship itself, but sports sponsorship sports brands also need to brand established between the strategic positioning and Sports compelling organic links, and fully communicate with the target groups by sponsoring activities to achieve the strategic goal of sports brands. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas original street Challenge, is a sports brand sports sponsorship masterpiece. It not only promoted the development of public health, but also to strengthen communication with the public of the Adidas brand, to allow more people to participate in sport, he created a very appealing experience Adidas situation. Street Challenge became the Adidas brand celebration, all the teams wearing colorful Adidas shorts, jackets, shoes, created the Adidas stylish atmosphere, adidas players who come to cheer, show unique skills, to sign autographs, and everybody chat, "participation" is one of the streets of spiritual Adidas Challenge provides participate in the experience of space for sports enthusiasts, in this event, adidas has also taken a cooperative mark Cheap air jordans for sale eting, introduced like Sony, Coca-Cola, Lufthansa Siemens, MTV, television and magazine sponsorship and support, adding a lot of new programs to make races more exciting. 5 years, 50 tens of thousands of people took part in street Adidas Challenge. Later, the Adidas brand extends to the streets Challenge, created the Adidas soccer tournament, the event attracted more than 500 teams, more than 300,000 people attended the audience, Adidas also will create objective economic benefits. Nike and Adidas from birth, it has been the matter of stars, sports teams, sporting events, partners, and the most active sponsors, and through the effective integration of brand strategy, creating one after another successful move. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; China Li Ning is one of the main sponsors of major sports, but now they continue to sponsor sports teams in order to improve the brand's position of authority. And accumulated some experience in practice. But more brands only rely on advertising to overcome market, stay in a single advertising communication, sport should go beyond the creation of brand advertising communication. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Li Yongbo Yongbo and cards to players for image endorsement, but its image is no real support for the brand, no more branding in professional sports, it is neither a professional badminton products, but also does not reflect the functional benefits, the results Yongbo card to nothing, silence to be. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Now Anta street skateboard brand sponsored Challenge, its good results, we have also been active in the spread, but the concern is not enough, but failed to establish between the brand and the sport organic links. The more stars shoes are only the immediate advertising bombardment, neglect of professional sports as a brand, but also for sports sponsorship indifference, of course, not to mention the sponsorship of skills. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; sports brand sponsorship of sports is an important part of brand strategy, sports brand sponsors must be clear brand positioning strategy, brand sports sponsorship but can not be a mere formality, must also sight transferred from the small stadium to a larger consumer market, using innovative marketing techniques to get more results. & nbsp; & nbsp; & nbsp; & nbsp; how long can support affordable sports brands & nbsp; & nbsp; & nbsp; & nbsp; Nike, Jordan should be said that the high-end sports brand leader, but these dom cheap foamposites for sale estic "star card" is largely take aim, middle and low market movement in the market, and, Anta sports shoes as a representative of some of the brand's sales performance is also quite good. It is understood that in 2000 China's largest sporting goods sales company Li Ning sporting goods company, its sales reached 760 million yuan, Nike's market share in China is about 400 million yuan or so, followed by Anta reached 300 million yuan . In 2001, "Beijing Anta Eastern Sports company" was established, marking the ANTA Sports Products to transition from a single integrated brand sports shoes, develop sportswear, sports bags and other products. & nbsp; & nbsp; & nbsp; & nbsp; from the outset, positioning Anta sports shoes is very clear, affordable route to go to fill the vacuum market, its target consumer group first for the country more than 400 million primary and secondary students. In spokesperson, they have a strong phase of the appeal in adolescents Kong Linghui, and actively sponsor sporting events, so that the brand in the sports contest can be seen. With the intensification of competition in the sporting goods industry, a number of domestic and international famous brands have pre seized a large market. Faced with this situation, "Anta" leaders frankly, "Anta" will strive to become China's leading sports brand franchising sales by brand. & nbsp; & nbsp; & nbsp; & nbsp; select middle and low market, it should be said that indeed there is a certain market space, franchising sales for Innovation and Competitive Advantage is still relatively weak, although by ANTA ANTA international fashion sports championship , so that the brand actively communicate with target groups, but between the brand and the sport also failed to really establish organic links. Middle and low brand should also have their own distinct product differentiation characteristics, current, ANTA also lack effective brand recognition, and establish an effective connection with the mass sports. Otherwise, middle and low market will soon be caught up many a rising star, will not do long-term. In short. Sports brand development should be based on the movement of the core, the integration of management resources, and create competitive advantage. At present, how to create a strong sports brand is one of the important issues facing the domestic sports brand. & Nbsp; Related newsVans recently recruited by legendary skaters Jason Dill and friends to co host the Fucking Awesome joint, to the classic Epoch Pro'94 skateboard shoes modell cheap air jordans ed, brought the lake blue, white and black three versions are made of high quality leather shoes, and the "Fucking Awesome" logo stamp to indicate the identity it is reported, is absolutely worthy of collection, the series will be officially on sale in January 21st. accompanied by the arrival of summer, the adidas for ADO Ultra Boost ZG launched a new color. Brown upper with its smooth shoes, to create a new visual experience. It is reported that this paragraph will be officially listed on May 11th, interested friends do not miss ~Flight 89 and Yeezy 2 seem to have a lot in common, is it that you will have similar views with Kanye West, so decided to bring Flight 89 into one of the usual shoes?. And this classic products and its same year the birth of Air Jordan 4 is also inextricably linked. Today we introduce the Air Flight 89 cement black color can be a very good test that, artificial tanning black, followed by a red embroidered feeling, dazzling Flight sign of the tongue, everywhere reflect the classic elements of the 4 generation, the most important is the color, black and simply the cement is exactly the same, is really worthy of brothers version of shoes. 2012-9-25 09:14 upload and download attachments (99.4 KB) 2012-8-18 08:50 upload download attachment (137.01, KB) Olympic Games has been away from us, but the heat still shines with the top shoe city, the U.S. team again won the Olympic gold medal, the Nike launched a special version of Nike Air Force 1 Low Team USA Gold Medal "products, this shoe body appears by white leather toe shoe lace holes, golden collocation the tongue and foot decoration, on both sides of the Swoosh respectively to white and gold color, actually seems thin and white lace on vamp above also joined the gold decoration design, if must show the feeling in the light shining out of the ordinary. 2012-8-18 08:50 upload and download attachments (194.09 KB) Soldier IX EPLeBron9 soldiers to give me the first impression is domineering, tough, side shoes we can see the shadow of Lebron XII. MegaFuse material of the shoe body phase compared to before the material HyperFuse lighter, but the hardness increased, HYPERPOSITE material sideways to build out the lateral stability of the great support and match the new Flywire dynamic fly line design and double magic stick combinations in the package and the protection can be predicate is first-class. As for the comfort it a matter of opinion, like the extremely perfect fit can be said to be a great experience. If you don't like this is straining feeling, ankle detachable Velcro may let you eased slightly, but taking into account the protection does not recommend doing so. before and after the end of the palm Air Zoom match is still the best configuration of the current actual combat. As for the speed of the shoe's response, although the Soldier IX LeBron in the bottom is not very thin, but the unique soles lines gave it a good response. As for the shoe section of the grip, the triangular pattern consisting of hexagonal square matrix has absolutely super grip, equipped with XDR rubber at the end of the wear resistance is also an absolute guarantee. The LeBron Soldier IX said in a not very good in the bottom design is a large number of Phylon in combat is easy after some fold lines, but as a pair of shoes that have no ground for blame combat. must LeBron Soldier IX is a pair of you not too much can be picky combat shoes, whether it is field to pursue the protection, grip and abrasion of, or the pursuit of better in comfort and cushioning, start performance, it may be said is the best soldier series of works. According to the current market price of the actual need to recommend shoes. shoes, the official price of 1199 yuan, the current market price: 800. Nike Zoom Kobe Venomenon 5Kobe's Venomenon series finally ushered in a large variety of generation of Nike Zoom Kobe Venomenon 5. The shoe type still uses the venom series consistently low to help design, but want to than 4 venom, venom 5 toe not so flat, the material of the shoe body also took a more lightweight design. Design of shoes in the body outside the large mesh combined with small mesh design, let shoes in permeability has a great performance, and whole palm inside the shoe design, so that shoe in wearing comfort can be described as is a first-class level. Compared to the 4 generation of static decorative fly line, on both sides of the 5 generation of dynamic fly line in combat on the ankle lock more directly, but the light soft shoe body in terms of the lack of protection. Through the design of crystal at the bottom, we can clearly see the Nike Zoom Kobe Ven〉 after a new generation of releasing and converse again recently for signs of Chuck Taylor All Star for a makeover, launched a new all star boot. High barrel TS hi and low cylinder TS Ox are retained the classic canvas shoes of settings, and eyelets and outdoor sense of strong anti slip rubber sole join, instantaneous improve many rough breath. A new Converse All Star boot series will be in late October landing atmos, priced at about from $5.4 U. S. dollars, a total of all black and blue, white and red and white three color to choose from. source: atmosChinese shoes network Sept. 10 news Peak Sport (new stock code ?U01968) will cost the port of the first six mainland sporting goods listed stocks, market sources said, Pick IPO price range of 3.55 to 4.55 yuan, in 2010 forecast earnings ratio of 8 to 10.5 times forecast earnings in-line with the leading shares, Li Ning (23.05,0.00,0.00%) (02331), Anta (02020) and China Dongxiang (5.55,0.15,2.78%) (03818), respectively, 19.2 times and 16.7 times and 15.4 times at a discount, but 361 degrees (01361) of 8.3 times and Xtep (01368) 10 times comparable. 2010 to about 10 times forecast earnings In many mainland sports brands, to provide professional and Olympic sports for positioning, and development of the mainland two to three major cities. As for cooperation in the unique selling point of the mainland exclusive NBA partners. According to Hong Kong media reports, the company's CEO Xu Zhihua said that cooperation with the NBA until 2014 year will, during the period, the Olympic flag and the NBA can use intellectual property rights in the Mainland. Peak in 2005 began to sponsor the NBA and players, this marketing makes the company entered the period of rapid growth, he said, the company's revenue in the year sponsorship increase 7-8 percent. Pick of the business model and the mainland sporting goods shares have been listed roughly the same distribution point is an authorized third-party retail outlets operated by the distributor or distributors, and four times a year will be held quarterly ordering. Xu Zhihua said the company will be held on September 18 in the summer of 2010 orders, as orders for spring 2010 orders, according to the annual double-digit growth, as also new this fall increasing orders. Peak now has 5,600 rooms in the country to push distribution points, Zhi-Hua Xu said the company in the next three years, plans to open 1,000 annually shop. Pick this Friday (September 11) at the investor seminar, and the prospectus in the 16-21, 29 listed.The EFU 2010-1-30 09:08 editor nike-sb-2010-february-releases-1.jpg (51.08 KB, download number: 0) download attachments saved to the album 2010-1-30 08:58 upload 20100129220838.jpg (43.14 KB, download number: 0) download attachments saved to the album 2010-1-30 09:08 upload nike-sb-2010-february-releases-2.jpg (32.83 KB, download number: 0) download attachments saved to the album 2010-1-30 08:58 upload nike-sb-2010-february-releases-3.jpg (54.11 KB, download number: 0) download attachments saved to the album 2010-1-30 08:58 upload nike-sb-2010-february-releases-4.jpg (35.97 KB, download number: 0) download attachments saved to the album 2010-1-30 08:58 upload nike-sb-2010-february-releases-5.jpg (50.79 KB, download number: 0) download attachments saved to the album 2010-1-30 08:58 upload nike-sb-2010-february-releases-6.jpg (51.62〉NikeCourt continues to subvert tennis by exploring the similarities between the two great athletes, Michael ·, Jordan (Michael Jordan) and Roger ·, and Federer (Roger Federer). 0.jpg (81.62 KB, download times: 0) download attachment save to album 2014-8-28 upload at 15:28 Nike 1.jpg (76.98 KB, download times: 0) download attachment save to album 2014-8-28 upload at 15:28 2.jpg (67.85 KB, download times: 0) download attachment save to album 2014-8-28 upload at 15:28 3.jpg (70.6 KB, download times: 0) download attachment save to album 2014-8-28 upload at 15:28Air Vapor Advantage 4.jpg (76.66 KB, download times: 0) download attachment save to album 2014-8-28 upload at 15:28City Court VII 5.jpg (77.63 KB, download times: 0) download attachment save to album 2014-8-28 upload at 15:28Nike Air Max 6.jpg (75.43 KB, download times: 0) download attachment save to album 2014-8-28 15:2e yesterday camouflage suit offering information has just been published, this morning in the England national team training on the field we saw the new camouflage poison front football shoes! Civilian heroes show Valdivia front camouflage toxic effect on the feet for us, not too cool! this time of camouflage suit of Hypervenom phantom II football shoes as collocation the desert camouflage, so in the whole suite is most prominent, compared to the other three darker tone, light colored poison Feng seems to be more attractive. confirmed this point in Vardi on foot in the photo. Though in a crowd, but Vardi with special camouflage pattern sneakers or the first time attracted a small series of eye. From the photo, always wear a regular version high poison Feng Vardi also chose no custom shoes. Do not know the next game, the new England will be in front of God wearing this pair of camouflage poison front play? camouflage suit will be on April 7 in Nike football app limited the sale of the April 12, landing other dealers, everyone please look forward to. source: Endo Nibo